In the high-octane world of motorsport, success is born of passion; for James, TH Racing Director and Porsche aficionado, that passion has not only sparked a business—it’s transformed it. Four years into this venture, he’s not just living the dream; he’s engineering it with precision, shaping the Porsche experience one bolt at a time.

Racing Roots

James’s story begins where many legends do: on the racetrack. His journey kicked off behind the wheel of a Porsche Boxster, competing in the marque’s prestigious Restoration Series. But the pandemic, with its ruthless timing, brought that chapter to an abrupt halt. “It all ended—Covid, and everything else,” James recalls with a mixture of reflection and resolve. It was a moment to pivot, not pause. Leaving Porsche and picking up a flexible, four-day-a-week role, James found himself with the luxury of time—one day a week to build his dream car.

Armed with a van, toolboxes, and no shortage of ambition, he wasn’t just tinkering for himself; soon, word spread. “People who knew me from my Porsche days started asking if I could work on their cars too,” James shares. What began as a favour evolved quickly into a full-time enterprise. A dedicated unit followed, and Racing, as we now know it, was born.

Building a Legacy

Fast forward to today, and Racing is a far cry from its humble origins. “We’ve just added a second ramp,” James remarks, a sign of the business’s growth. His expertise? It’s as wide-ranging as the Porsches rolling through the workshop—everything from classic 911s to the cutting-edge 992s. “I’ve worked on them all. I’m hybrid trained,” he adds, a nod to the future while keeping one foot firmly planted in the heritage of Porsche craftsmanship.

Recently, he wrapped up a 964 engine rebuild and is about to dive into a 996 project. “I’ve done gearbox builds, engine rebuilds—you name it,” he says. There’s nothing run-of-the-mill here; every job is a bespoke project, tailored to the car’s history and the driver’s needs.

Customer-Centric to the Core

What sets Racing apart is not just technical prowess—it’s James’s dedication to customer service. In a small, family-run business, the personal touch matters. “If a customer says they can’t make it until late Friday, I’ll say, ‘Come at 8pm, no problem,’” he explains. Living just ten minutes from the workshop means flexibility is a given, not an exception.

Transparency is also key. “We inspect every car that comes in,” James says. But it’s the video reports that really resonate. “I always do a video on every car. It means customers can see exactly what I’m talking about,” he continues. This builds trust and allows clients to make informed decisions about their pride and joy. “Sometimes it saves them money, too—if they can see it, they get how urgent or not something is.”

The Design 911 Partnership

A crucial part of Racing’s success is its partnership with Design 911. It’s more than just a supplier relationship; it’s about shared passion. “When I first went out on my own, I checked out a few parts suppliers, but I didn’t have a queue of Porsche clients waiting the minute I left Porsche,” James reflects. But Design 911 offered something more—the depth of knowledge that only true enthusiasts can provide.

“The guys who answer the phone know these cars inside out. You can describe that tricky little bolt on the engine head, and they know exactly what you’re on about,” James says. In the high-performance world of Porsche, this level of understanding is priceless. It means Racing can source the right parts, quickly, ensuring clients get their cars back on the road faster and in top condition.

Passion for the Porsche Brand

For James, it’s not just about running a business; it’s about living the Porsche lifestyle. His extensive factory training? It’s more than a qualification—it’s a philosophy. “When you go on a Porsche suspension course, the first thing they teach you is about understeer,” he explains. That commitment to performance dynamics runs through everything he does.

But it’s not just about technical mastery. “Porsches are more than cars—they’re art, they’re emotion,” James says, eyes lighting up as he talks about the brand. Every Porsche has a story, and at Racing, each project is an opportunity to add a new chapter. Whether it’s reviving a classic or tweaking a modern marvel, James knows he’s part of something larger—a rich heritage of automotive excellence.

“I love the individuality of each Porsche,” he adds. And that’s what drives him—to ensure that every car retains its unique character, while delivering the performance its owner craves. “I want my customers to feel that thrill every time they drive,” he says. For James, it’s not just about fixing cars—it’s about preserving that emotional connection between driver and machine.

Conclusion

From the racetrack to running a thriving business, James has carved out a niche where passion and precision meet. At Racing, it’s not just about servicing Porsches; it’s about celebrating them. Each repair, each rebuild, each restoration is a tribute to the brand’s legacy, and James is proud to play his part in that story.

So, whether you’re looking to restore a classic or keep your modern Porsche in peak condition, James and his team are ready to elevate your Porsche experience, one meticulously crafted project at a time.